Last updated: 13 October 2026
This privacy policy explains how GiftsForLess collects, uses and protects your personal data when you visit giftsforless.co.uk or buy from us. We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).
1. Who we are
GiftsForLess is a trading name of Prime Dent Ltd, a company registered in England and Wales (company number: 15899212). Registered office: 33 Denison Close, London, N2 0JT, United Kingdom.
Prime Dent Ltd is the data controller for the personal data described in this policy. For any privacy question or request, email sheybat@gmail.com.
2. The personal data we collect
- Order and contact details – name, delivery and billing address, email address and phone number when you place an order or contact us.
- Account details – if you create an account: your login email, password (stored encrypted) and order history.
- Payment information – card payments are processed securely by our payment provider (WooPayments, powered by Stripe). We never see or store your full card number.
- Checkout information – if you start checkout but do not finish, we may keep the email address and basket contents you entered so that we can send you a one-off reminder. You can opt out at any time.
- Messages – anything you send through our contact form, live chat or by email.
- Technical data – IP address, browser and device type, pages viewed and cookie identifiers (see section 8).
3. How we use your data and our lawful basis
| Purpose | Lawful basis |
|---|---|
| Processing and delivering your order, taking payment, handling returns and refunds | Performance of a contract |
| Answering your enquiries and providing customer service | Contract / legitimate interests |
| Keeping accounting and tax records | Legal obligation |
| Preventing fraud and keeping the website secure | Legitimate interests |
| Sending a basket reminder after an unfinished checkout | Legitimate interests (you can opt out at any time) |
| Sending marketing emails about offers and new products | Consent (only if you opt in; you can unsubscribe at any time) |
| Analytics and advertising cookies | Consent |
4. Who we share your data with
We never sell your personal data. We share it only with service providers who help us run the shop, under contracts that require them to protect it:
- our payment provider (WooPayments / Stripe) to process payments and prevent fraud, including Apple Pay and Google Pay;
- Klarna or Clearpay, only if you choose to pay with them – they may carry out their own checks under their own privacy policies;
- delivery companies (such as Royal Mail) to deliver your order;
- our website hosting, email and IT service providers;
- professional advisers, HMRC and other authorities where the law requires it.
5. International transfers
Some of our providers may process data outside the UK. Where they do, we make sure appropriate safeguards are in place, such as UK adequacy regulations or the UK International Data Transfer Agreement / Addendum.
6. How long we keep your data
- Order and accounting records: 6 years after the end of the financial year of the order, as required by UK tax law.
- Customer accounts: until you ask us to delete the account, or after 3 years of inactivity.
- Unfinished checkout data: up to 30 days.
- Enquiries: up to 2 years after our last contact.
- Marketing consent: until you unsubscribe.
7. Your rights
You have the right to access your personal data, to have it corrected or erased, to restrict or object to its use, to data portability, and to withdraw consent at any time. To use any of these rights, email sheybat@gmail.com. We will reply within one month.
If you are unhappy with how we handle your data, you can complain to the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113. We would appreciate the chance to resolve your concern first.
8. Cookies
We use strictly necessary cookies to run the shop, for example to remember your basket, keep you logged in and keep checkout secure. These do not need your consent.
We will only use analytics or advertising cookies (for example Google Analytics or Google Ads) if you agree to them through our cookie banner. You can change your choice at any time and you can also block cookies in your browser settings.
9. Security
Our website uses an encrypted (HTTPS) connection, payments are handled by a PCI-DSS compliant provider and access to customer data is restricted to people who need it.
10. Children
Our shop is not aimed at children under 13 and we do not knowingly collect their personal data.
11. Changes to this policy
We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.